Category Archives for "Chiropractic issues"

What Questions Can You Ask to Get Even Better Results?

By Dr. Russ Rosen | Chiropractic Care , Chiropractic issues , Chiropractic Strategies , Communications

I want to introduce you to a concept that I think can dramatically improve your results with your patients, your practice as well as improving your own personal life!

I think this concept is so simple yet incredibly profound.

By now I believe we are all very familiar with the power of questions. All of our communications programs are based on LAASR or Listen, Acknowledge, ASK, Solution, Resolution.

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What makes a great Doctor/Coach relationship?

By Dr. Russ Rosen | Chiropractic Care , Chiropractic issues

I had two emails come in today that inspired me to write this blog. 

The first one was a coaching client. Dr. Miguel Cruz and his amazing wife Lesia (who runs the practice) who simply do what they say they will do each and every week!

The other was from a doctor who is considering doing personal coaching with me and asked me to clarify what “separates me from other coaches” to help him better make a decision between me and another wonderful coach.

First here is a copy of the email (yes I asked if it was okay to share) from Lesia. Every week both her and her husband Dr. Cruz send me an email as to what transpired this week so we can not only stay informed and I can better hold them accountable but so that we can save time during our coaching calls. 

We started working together two and a half months ago.

I ABSOLUTELY LOVE WORKING with Dr. Cruz and Leisa because they both simply DO WHAT THEY SAY THEY WILL DO each and every week! Does that mean that nothing ever comes up to get in the way of them accomplishing their task for the week?

No! Of course not!

But they course correct. They stay the course and get-er-done.

Now for the email from the doctor asking me to clarify what separates me from other coaches.

Here are some points that I covered:

  • What I believe separates me from other coaches is this. (And of course there are other great coaches and crap ones.)
  • If you want your patients to get healthy and stay healthy vs. just getting them out of pain in a care vs. scare true optimal health model, I do not believe anything compares to what I do. Period.
  • I won the lifetime achievement award from Gentempo and Kent for my procedures and systems in a true health and wellness model.
  • If you want your patients to get the value of a healthy functioning nervous system and reasonable lifestyle. If you want to empower them vs. scare or manipulate them then I truly believe my stuff is the best out there. (Of what I have been exposed to and from the doctor’s I have coached who with other groups.)
  • As for me as a coach. I have been actively studying and living self-actualization for 39 years. I pride myself in helping bring out the best in YOU!
  • You will never be as good at being me as I am so my job is to help you be the best you that you can be by customizing my program to best fit you and how you want to practice.
  • Also, very few coaches have you record live interactions and then listen to them with you. The truth is ANYONE can role play. The question is how do you do in real time with real patient? It is why ALL teams watch game videos. I promise you 100% no matter how good you think you are, I will be able to find blind spots that you simply will never find on your own. Just as you can do the same for me. By definition blind spots are things we cannot see on our own. EVERYONE has blind spots, and no one thinks they have any!
  • You may want to go to the testimonial section on the website. We have 54 pages of testimonials and I stopped asking for them years ago.
  • (He also mentioned that he was interested in learning QN and possibly some other specific techniques.) As far as techniques like Quantum Neurology, QNRT, AK, KST, Nutrition, Functional medicine etc. I personally practice these techniques and most coaches have NO IDEA the value of some of these other techniques. And even less of an idea how to help doctors be successful in those models. 

And then I was trying to figure a tactful way to say this.

The truth of the matter is if you want to thrive in a care vs. scare, true optimal health model I am extremely confident in my program, my coaching and my ability to help you. But after coaching doctors since 2001 I can tell you that that is not my concern. My concern is YOU. 

Will you simply do what YOU say you will do?

You will notice I did not say, “Will you do what I tell you to do.”

My job is to bring the best out in you. My job is to help you clarify what YOUR perfect practice would look like. How YOU want to practice and how to accomplish YOUR goals.

Your job is simple. Just do what you agree to. Just do what YOU say you will do.

Along those lines I wrote a handout for patients called “Looking for a good doctor? We are looking for good patients.” Where I go into detail about what my job as a doctor is and what their job as a good patient is. If you would like a copy you can click below.

So how about you? Would you make a good coaching client? Are you coachable? Do you take action, or do you keep doing the same thing praying for a different response? Do you keep saying you will take action but never finish doing what you agree that you will do?

If you are coachable and would make a great coaching client, and you want to thrive in a care vs. scare true optimal health model we can help!

My Physio Does the Same Thing as YOU!

By Dr. Russ Rosen | Chiropractic issues , Communications

Has a patient ever told you that your technique is the “same thing” as another type of doctor they see (like a physio)?

This happened to one of my wellness practice coaching clients recently. It was followed up by a challenge.

“Why should I keep seeing you if my insurance covers this other doctor doing the same thing AND including a massage?”

I asked this doctor about their response, which was both something I hear all the time and not very good.

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My Patients Are Tired of Seeing Me

By Dr. Russ Rosen | Chiropractic Care , Chiropractic issues

Here’s a scenario that I know happens in all of our offices. A doctor writes to me:

“I have just had a progress exam form filled in and a patient has circled that she was happy with care and happy with changes but that she finds the process tedious. 

I guess when I talk to her at her progress eval I need to find out what exactly she finds tedious, but I have a feeling that it was just the frequency of care… which I can’t really change. If that is the case I am not really sure of a solution other than to stop care or just suck it up and deal with the fact you do have to come in regularly to see the changes you want.

Any feedback would be great, Dr. Rosen.”

Before I get to my response, I’m curious if this HAS happened to you in your office. It may not sound the exact same way, but you’ve probably heard things like:

  • Do I really have to come X number of appointments in a week?
  • When can I stop coming so often?
  • Is it going to hurt things if I miss an appointment every so often?
  • Are there ways to reduce the number of appointments I need?

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Resources for Chiropractors: Discussing Dr. Tedd Koren’s Exciting New Book “Cancer is Natural and So is the Cure!”

By Dr. Russ Rosen | Chiropractic Care , Chiropractic issues , Chiropractic Strategies

Aloha Gang!

A few weeks ago, Dr. Tedd Koren and I sat down as part of the Optimal Health Summit where we got into some absolutely mesmerizing concepts and resources for chiropractors. One of the things he shared with me was the debut of an exciting new book of his that would be hitting shelves in a few weeks. I asked him if we could catch up after the summit and talk about the book in detail, and he graciously accepted.

In this interview, the LEGENDARY Dr. Tedd Koren discusses his new book, “Cancer is Natural and So is the Cure!”

This book is a MUST-HAVE for your collection if you have made it your goal to help the chronically ill get healthy.

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How to not just get your staff on board but how to get them on FIRE!

By Dr. Russ Rosen | Chiropractic issues , Chiropractic Strategies

There is not a week that goes by that I don’t get an email from a doctor complaining about their staff. It sounds something like this:

  • They don’t get what we do!
  • They don’t go the extra mile!
  • They don’t care!
  • They don’t do a good job!
  • They are ruining my life!

Does any of that sound familiar?

If you have been in practice for more than a year, you have had at least some staff challenges if not a full melt down!

We have doctors ask us all the time. “How do I get my CAs on fire? I have heard of these legendary beings, or even worse, I have seen them, but why aren’t MY CAs rock stars?!”

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Moooving On Up with Chiropractic Marketing: How to Separate Yourself from the Herd

By Dr. Russ Rosen | Chiropractic issues , Chiropractic Strategies

Years ago, it was a safe assumption to bet that virtually all chiropractors “did” the same things. Nearly all new patients came from internal referrals, too.

My, how time changes things.

Today, you could probably visit ten different chiropractors and get ten WILDLY different experiences.

  • You may encounter a high volume doctor who sees one or two adjustments in a minute.
  • You might get the “Flying 7” (mobilize the neck left and right, three times down the thoracics, then roll the patient in left and right side postures)
  • You might even discover one of the many wonderful non-force or light-force techniques.
  • You could get a knee injection or end up on a traction table.
  • You could also find applied kinesiology or clinical neurology or neuro-emotional work.

The list goes on!

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System to Sustain Practice Growth

By Dr. Russ Rosen | Chiropractic issues , Chiropractic Strategies

The conventional wisdom out in the chiropractic business management world is that you can sustain a 20% increase in practice growth each year. If the practice grows faster than that you can expect the classic “roller coaster” in which you grow then crash and repeat… not a fun ride!

Although this is true you can take specific action steps to sustain your growth and not crash your practice. I have seen many of the offices I coach literally double their practices during a year’s time and continue tremendous growth without the roller coaster effect.

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