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Category Archives for "Chiropractic issues"

My Physio Does the Same Thing as YOU!

By Dr. Russ Rosen | Chiropractic issues , Communications

Has a patient ever told you that your technique is the “same thing” as another type of doctor they see (like a physio)?

This happened to one of my wellness practice coaching clients recently. It was followed up by a challenge.

“Why should I keep seeing you if my insurance covers this other doctor doing the same thing AND including a massage?”

I asked this doctor about their response, which was both something I hear all the time and not very good.

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My Patients Are Tired of Seeing Me

By Dr. Russ Rosen | Chiropractic Care , Chiropractic issues

Here’s a scenario that I know happens in all of our offices. A doctor writes to me:

“I have just had a progress exam form filled in and a patient has circled that she was happy with care and happy with changes but that she finds the process tedious. 

I guess when I talk to her at her progress eval I need to find out what exactly she finds tedious, but I have a feeling that it was just the frequency of care… which I can’t really change. If that is the case I am not really sure of a solution other than to stop care or just suck it up and deal with the fact you do have to come in regularly to see the changes you want.

Any feedback would be great, Dr. Rosen.”

Before I get to my response, I’m curious if this HAS happened to you in your office. It may not sound the exact same way, but you’ve probably heard things like:

  • Do I really have to come X number of appointments in a week?
  • When can I stop coming so often?
  • Is it going to hurt things if I miss an appointment every so often?
  • Are there ways to reduce the number of appointments I need?

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Resources for Chiropractors: Discussing Dr. Tedd Koren’s Exciting New Book “Cancer is Natural and So is the Cure!”

By Dr. Russ Rosen | Chiropractic Care , Chiropractic issues , Chiropractic Strategies

Aloha Gang!

A few weeks ago, Dr. Tedd Koren and I sat down as part of the Optimal Health Summit where we got into some absolutely mesmerizing concepts and resources for chiropractors. One of the things he shared with me was the debut of an exciting new book of his that would be hitting shelves in a few weeks. I asked him if we could catch up after the summit and talk about the book in detail, and he graciously accepted.

In this interview, the LEGENDARY Dr. Tedd Koren discusses his new book, “Cancer is Natural and So is the Cure!”

This book is a MUST-HAVE for your collection if you have made it your goal to help the chronically ill get healthy.

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How to not just get your staff on board but how to get them on FIRE!

By Dr. Russ Rosen | Chiropractic issues , Chiropractic Strategies

There is not a week that goes by that I don’t get an email from a doctor complaining about their staff. It sounds something like this:

  • They don’t get what we do!
  • They don’t go the extra mile!
  • They don’t care!
  • They don’t do a good job!
  • They are ruining my life!

Does any of that sound familiar?

If you have been in practice for more than a year, you have had at least some staff challenges if not a full melt down!

We have doctors ask us all the time. “How do I get my CAs on fire? I have heard of these legendary beings, or even worse, I have seen them, but why aren’t MY CAs rock stars?!”

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Moooving On Up with Chiropractic Marketing: How to Separate Yourself from the Herd

By Dr. Russ Rosen | Chiropractic issues , Chiropractic Strategies

Years ago, it was a safe assumption to bet that virtually all chiropractors “did” the same things. Nearly all new patients came from internal referrals, too.

My, how time changes things.

Today, you could probably visit ten different chiropractors and get ten WILDLY different experiences.

  • You may encounter a high volume doctor who sees one or two adjustments in a minute.
  • You might get the “Flying 7” (mobilize the neck left and right, three times down the thoracics, then roll the patient in left and right side postures)
  • You might even discover one of the many wonderful non-force or light-force techniques.
  • You could get a knee injection or end up on a traction table.
  • You could also find applied kinesiology or clinical neurology or neuro-emotional work.

The list goes on!

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System to Sustain Practice Growth

By Dr. Russ Rosen | Chiropractic issues , Chiropractic Strategies

The conventional wisdom out in the chiropractic business management world is that you can sustain a 20% increase in practice growth each year. If the practice grows faster than that you can expect the classic “roller coaster” in which you grow then crash and repeat… not a fun ride!

Although this is true you can take specific action steps to sustain your growth and not crash your practice. I have seen many of the offices I coach literally double their practices during a year’s time and continue tremendous growth without the roller coaster effect.

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What to do when a patient says, “I can’t afford your care.”

By Dr. Russ Rosen | Chiropractic Care , Chiropractic issues

If you’ve been discovering how to run a profitable chiropractic business for more than 5 minutes, then a patient has told you that they need to stop or reduce care because they could no longer afford it!

This exact situation tends to impact us as chiropractors on so many levels. For many of us, it’s like an arrow to the heart and brings up all sorts of issues around value and self worth.

I want to share with you the two big mistakes chiropractors make when confronting this situation and share my top strategies for getting to the real reason your patient wants to stop care.

How You Respond Initially is Important

In my experience working with thousands of doctors around the globe, I have realized that most chiropractors respond to this statement in one of two (equally bad) ways.Continue reading

How to FINALLY feel GOOD about DECREASING adjustment times

By Dr. Russ Rosen | Chiropractic issues , Chiropractic Strategies

Have you ever wanted to see more people in less time but you were afraid your patients would leave?

Perhaps you’ve thought, “If I did spend less time per patient, they will think all I care about is the money!”

Or maybe you’ve asked yourself how it is that other doctors are able to see more people per hour and not only get great results but also have patients who happily stay, pay, and refer?

Seeing more patients in less time can be such a conundrum! We want to serve more people but we also want to make sure that were getting the best results we can.

How many patients should you see in an hour?

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