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When the pandemic hit, some doctors had patients saying “You’re not leaving, right? This is an emergency and I need your care.” Others had people say “I’ll see you on the other side.” and cancelled their appointments. If you’re part of that second group, then you’ve been hit with a huge reality check about how people perceive the importance¬†of what you do. I’m going to walk you through what’s wrong and what you can do about it right now so that you don’t squander this time.

When communities started shutting down across the country, the public started to panic.

When healthcare offices started shutting down, WE started to panic.

This pandemic has taught all of us that we often have very little control over what happens. What we DO have control over is what we choose to do with our time.

It would be far too easy to sit back, let your practice collapse, and blame the virus for your fate. Unfortunately, there will be a large number of doctors who do just that. But if you’re not ready to give up, I want you to know that there is hope.

I want you to use your down time right now to do the most important thing that you were never taught in school.

None of your professors or mentors ever sat you down and talked to you about how to have patients truly understand what it is that you can do for them. Zero.

But that ends now. I want you to take the next 75 minutes and dive into this incredibly important topic. This is THE differentiating variable for doctors who absolutely thrive in practice. By the time you’re done with this training, you’ll have real, specific steps that you can take to make sure that people hear you more effectively, that they truly get what you do, and that they will want what you offer.

I am in the business of helping you learn simple, effective changes to how you communicate so that patients stay, pay, and refer for a lifetime.

This global event will pass. We will move on from this. When we do, I want you to be able to say that you and your practice started hitting record performance levels and that you’ve never been happier with your career. Get into the materials and you’ll quickly discover how that will happen.

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