Posts - The Optimal Health Chiropractic System

Morning Rituals for Successful Chiropractors

By Dr. Russ Rosen | Chiropractic Strategies

Do you have a morning ritual that works for you?

During our Half Hour to Power, a doctor asked, “If I have 45 minutes in the morning before I have to get the kids up and start the day what daily rituals would you recommend to clear my head and clarify goals for the day? Should I go to the gym, meditate, read goals?”

We dove deep into this subject of morning rituals, why they important and things you can do to dramatically improve your odds of success!

Resources for Chiropractors: Discussing Dr. Tedd Koren’s Exciting New Book “Cancer is Natural and So is the Cure!”

By Dr. Russ Rosen | Chiropractic Care , Chiropractic issues , Chiropractic Strategies

Aloha Gang!

A few weeks ago, Dr. Tedd Koren and I sat down as part of the Optimal Health Summit where we got into some absolutely mesmerizing concepts and resources for chiropractors. One of the things he shared with me was the debut of an exciting new book of his that would be hitting shelves in a few weeks. I asked him if we could catch up after the summit and talk about the book in detail, and he graciously accepted.

In this interview, the LEGENDARY Dr. Tedd Koren discusses his new book, “Cancer is Natural and So is the Cure!”

This book is a MUST-HAVE for your collection if you have made it your goal to help the chronically ill get healthy.

How to not just get your staff on board but how to get them on FIRE!

By Dr. Russ Rosen | Chiropractic issues , Chiropractic Strategies

There is not a week that goes by that I don’t get an email from a doctor complaining about their staff. It sounds something like this:

They don’t get what we do!
They don’t go the extra mile!
They don’t care!
They don’t do a good job!
They are ruining my life!

Does any of that sound familiar?

If you have been in practice for more than a year, you have had at least some staff challenges if not a full melt down!

We have doctors ask us all the time. “How do I get my CAs on fire? I have heard of these legendary beings, or even worse, I have seen them, but why aren’t MY CAs rock stars?!”

Moooving On Up with Chiropractic Marketing: How to Separate Yourself from the Herd

By Dr. Russ Rosen | Chiropractic issues , Chiropractic Strategies

Years ago, it was a safe assumption to bet that virtually all chiropractors “did” the same things. Nearly all new patients came from internal referrals, too.

My, how time changes things.

Today, you could probably visit ten different chiropractors and get ten WILDLY different experiences.

You may encounter a high volume doctor who sees one or two adjustments in a minute.
You might get the “Flying 7” (mobilize the neck left and right, three times down the thoracics, then roll the patient in left and right side postures)
You might even discover one of the many wonderful non-force or light-force techniques.
You could get a knee injection or end up on a traction table.
You could also find applied kinesiology or clinical neurology or neuro-emotional work.

The list goes on!

Back in the Saddle Update from Dr. Rosen PLUS Should I talk about symptoms?

By Dr. Russ Rosen | Chiropractic Care , Chiropractic Strategies

Should we talk symptoms?

I often get asked this question by doctors who are considering coaching with me.

More often than not they sheepishly ask this question as CLEARLY they are not comfortable NOT talking symptoms but feel that if they are a true, “Vitalistic” or “Straight” or “Subluxation based” chiropractor they should not talk symptoms.

Or they are religious zealots telling me how it is not “Real chiropractic” if you talk about symptoms!

Chiropractor Business Coaching – What Good Does It Bring?

By Dr. Russ Rosen | Chiropractic Strategies , Communications

One of the things that I really enjoy about our profession is the reality that there are so many interesting and innovative ways to help our communities.

There is no “right way” to adjust someone.

There is no “right way” to run a practice.

There is no “right way” to change the lives of our patients.

Instead, we have amassed this community of passionate professionals who do whatever it takes to become the change that their neighbors need.

There is, however, one thing in common that virtually ALL highly successful doctors use in their toolbox: a personal coach.

Hear me out on this.

How to Deal with Patients Who Tell You They Don’t Have the Money BEFORE the ROF

By Dr. Russ Rosen | Chiropractic Care , Chiropractic Strategies , Communications

In the past week, I have had a similar conversation with 3 of my chiropractic coaching clients so I thought I would write about it.

Part of our responsibility as practitioners is to be able to communicate clearly with our patients.

Today’s digital world can be dangerous for personal health because there is so much misinformation everywhere.

As a result of this misinformation, many patients come to us with expectations for the treatment’s length and cost. We talk a lot about chiropractor communication strategies and how to utilize them so that patients truly “get” what we do and want what we offer.
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System to Sustain Practice Growth

By Dr. Russ Rosen | Chiropractic issues , Chiropractic Strategies

The conventional wisdom out in the chiropractic business management world is that you can sustain a 20% increase in practice growth each year. If the practice grows faster than that you can expect the classic “roller coaster” in which you grow then crash and repeat… not a fun ride!

Although this is true you can take specific action steps to sustain your growth and not crash your practice. I have seen many of the offices I coach literally double their practices during a year’s time and continue tremendous growth without the roller coaster effect.

Chiropractic Practice Building (good chat)

By Dr. Russ Rosen | Chiropractic Care , Chiropractic Strategies

One of my all time heroes, amazing communicators and Legends in our industry, Bill Esteb, and I had a very fun and interesting conversation that ended up being a really great blog. Do you ever have a really good chat with someone and think afterwards “Boy, I wish I had written that down!”? Well, I had that thought, but was fortunate that we DID write it all down!
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An Interview With Dr. Phil Ricchiazzi

By Dr. Russ Rosen | Chiropractic Strategies , Communications

One of my strong suits as a chiropractor and coach is the ability to connect my linear left brain with my intuition or right brain and have miracles. Whether it is what I adjust, when I adjust, what not to adjust, what to say, or what not to say, I’ve been gifted with the ability to just “know” when it’s right.

Since 2000, I have helped many doctors strengthen their intuition and integrate both right and left brains so they move from “just a regular chiropractor” to “Kahuna status.”Continue reading

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