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Our Mission is Simple but Vital to Our Future

We know the incredible importance of optimal health chiropractic care.

We know that our industry thrives WITHOUT the old-school scare tactics employed by the stagnant organizations that have failed to adapt their business models to how modern people think about their lives and futures.

When individuals, families, and communities realize the impact of living subluxation-free and enjoying the chiropractic lifestyle, they will begin seeking YOU out, in order to help them achieve their optimal health goals. YOU will experience the long-term freedom, well-being, and peace of mind that comes from helping others live well.

Dr. Russ Rosen

Russ Rosen, DC


A dynamic and passionate chiropractor, author, international coach, educator and speaker, Russ ran one of the most successful wellness practices in Maui Hawaii for 14 years. Dr. Rosen is best known for his “Patient Care” vs. “Patient Scare” Wellness Communication systems. He served as Lead Author and Director of Dr. Patrick Gentempo’s Creating Wellness Management System. Dr. Rosen is the proud recipient of CLA/CWA’s 2007 “Lifetime Achievement” award. Since 2001 Russ has helped hundreds of doctors thrive in a True Optimal Health model and is CEO of The Optimal Health Chiropractic System.

Angie Meyer, DC

Angie Meyer, DC


Dr. Angie Meyer is a vitalistic, principled chiropractor whose mission is to have chiropractors be the leaders of TRUE health care and the wellness revolution! She is dedicated to helping chiropractors THRIVE in a Care vs. Scare True Wellness model and to help them heal the planet, one person at a time.

Nominated in 2007 for Extraordinary Woman of the Year by the Canadian Association of Women Executives & Entrepreneurs, she is an international speaker and author, in addition to serving as a coach alongside Dr. Russ Rosen to help chiropractors have the practices of their dreams. She currently serves on the Advisory Board for the Foundation of Vertebral Subluxation.

Joe Elias, Nice Guy

Joe Elias, Nice Guy

Marketing & Sales Coach

Joe has partnered with some of the biggest brands in the world to develop unique and interesting marketing and advertising programs. After personally experiencing the life-changing differences of wellness chiropractic care, Joe was so blown away by the process as a patient that he felt compelled to ask his doctor what he could do to help him. After a year of partnership, his chiropractor introduced him to Dr. Rosen and the Optimal Health Chiropractic System - the rest, as they say, is history.

Today, Joe specializes in helping practices worldwide to discover their ideal patients and bring them in by the boatload. Joe's marketing campaigns and workshops are entertaining, engaging, and results oriented.