Category Archives for "Chiropractic Strategies"

What Questions Can You Ask to Get Even Better Results?

By Dr. Russ Rosen | Chiropractic Care , Chiropractic issues , Chiropractic Strategies , Communications

I want to introduce you to a concept that I think can dramatically improve your results with your patients, your practice as well as improving your own personal life!

I think this concept is so simple yet incredibly profound.

By now I believe we are all very familiar with the power of questions. All of our communications programs are based on LAASR or Listen, Acknowledge, ASK, Solution, Resolution.

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Double Your Practice Without Tons of New Patients (for real)

By Dr. Russ Rosen | Chiropractic Strategies

Is it true? Can you double your practice without adding ANY extra new patients?

Of course the answer is YES! All you have to do is double your retention.

Truth is, I am sick and tired of all of the management companies talking about new patients, new patients, new patients! How about keeping the ones that we have?

What IS retention, exactly?

Retention can mean different things, but we don’t have time to look at all of them. For this conversation, we’re going to define “retention” with a formula so we can track it. Retention is a number found by taking the last 90 days of patient visits and dividing it by the number of new patients from that same period. You can also call this your PVA.

Before we go further, let’s make sure you have some tools in your toolbox to go through an exercise with me.

Click here to download our excel spreadsheet stat sheets (instant download).

The first one monitors all the classics that most people monitor.

But we’re also monitoring how many new patients came back to visit 2.

Then, we take those and track how many signed up for care.

Then, we categorize by the type of plan (large, small, or pay-per-visit).

We track how many stopped care before their first re-evaluation.

We look at how many made it to the re-evaluation, then the re-report. Then, we look at how many stopped care after their first evaluation.

It also figures tons of metrics i.e. PVA for you!

The second stat sheet is a Dropped Patient Stat sheet. When did patients drop out of care i.e. visit 2, 5, 55, 155? And WHY did they stop? And it graphs it. This is extremely valuable information that most people do not take the time to monitor.

The average PVA worldwide is about 20. 

Now remember we can think in terms of golf score or basketball score. 

In golf, I want the lowest score; the lowest number. If I am practicing in a pain based model, my goal is to get them feeling better and out of my office as soon as possible.

But if I want to help people get healthy and stay healthy for a lifetime by correcting their subluxations and showing them ways not to recreate them in the future, then I would want more of a basketball score where the highest number wins.

From our perspective, the lowest number we consider as a True Optimal Health and Wellness practice is 60. We have doctors who have over 200 PVA.

So, if you double your PVA without adding any extra new patients, you double your practice.

How do you double your PVA?

The answer is simple. Get your patients to GET IT!

If your patients truly GET what you do, the odds are they will want what you offer.

In our model we find out what they want in RELATIONSHIP to what you can actually do for them. Then simply show them how to have it.

Let’s take a look at that. There is a huge gap between what they think they want when they come to see you and what they truly want in relationship to what you can truly do for them. It is our job to help close that gap and in visit 1 help them experience what we can actually do for them.

What is that? We can help them get healthy, stay healthy and have a better life.

How do we do that? By correcting subluxations and showing them ways not to recreate those subluxations.  What might that entail? Help them eat better, exercise in a healthy way and deal with stress and of course once we get as much correction as possible of their nervous system we need regular checkups to keep it functioning at its optimum

Again I am sick of all the crap I hear out there. “Just get them out of pain, then they will come in when they are in pain. Just do what their insurance will cover… blah, blah, blah”

MALARKEY! Help them realize the tremendous value of a healthy functioning nervous system and reasonable lifestyle. Help them realize that they live their lives through their nervous system and how much better their present and future life will be under your care and they will happily stay, pay and refer for a lifetime!

You will be amazed at what happens when you do this. People will happily pay money right out of their pocket for this care. And more then you ever imagined!

But you must learn how to help people GET what you do and want what you offer and here is a clue. It is NOT what you TELL them. Instead it is what you ASK them.

We hear it all the time, “Tell the story, tell the story, tell the story”. Not true! We need to ASK the story. We need to ask a series of very specific questions to help them realize that they do in fact want what we offer assuming they do.

In our Communications Mastery Program, we give you EVERYTHING you would ever need to help your patients fully understand what you do, how you can help them and how they can have it. These include:

  • Patient Education Presentations
  • Visit 1
  • Visit 2
  • Daily interactions, how to deal with difficult patients, posters etc.
  • …and, MOST IMPORTANTLY, the STRATEGY to make these tools work

You can get started with our Communications Mastery program TODAY. Our 30 day satisfaction guarantee means that you can dive in, start learning, and decide for yourself if we should work together – all at NO risk to you. Pay either $149 for 12 months or a single payment of $1,497.

Freak Out!

By Dr. Angie Meyer | Chiropractic Care , Chiropractic Strategies

“To panic, or not to panic, that is the question…”

How many times in your life has a challenging situation arose and you find yourself on the brink of a panic? It could be a car accident, the athletic performance of your life, your teenager got suspended from school, your dog is missing or someone in your office poses a difficult question you don’t know how to answer.  You have a choice ~ to panic or not to panic?

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Resources for Chiropractors: Discussing Dr. Tedd Koren’s Exciting New Book “Cancer is Natural and So is the Cure!”

By Dr. Russ Rosen | Chiropractic Care , Chiropractic issues , Chiropractic Strategies

Aloha Gang!

A few weeks ago, Dr. Tedd Koren and I sat down as part of the Optimal Health Summit where we got into some absolutely mesmerizing concepts and resources for chiropractors. One of the things he shared with me was the debut of an exciting new book of his that would be hitting shelves in a few weeks. I asked him if we could catch up after the summit and talk about the book in detail, and he graciously accepted.

In this interview, the LEGENDARY Dr. Tedd Koren discusses his new book, “Cancer is Natural and So is the Cure!”

This book is a MUST-HAVE for your collection if you have made it your goal to help the chronically ill get healthy.

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How to not just get your staff on board but how to get them on FIRE!

By Dr. Russ Rosen | Chiropractic issues , Chiropractic Strategies

There is not a week that goes by that I don’t get an email from a doctor complaining about their staff. It sounds something like this:

  • They don’t get what we do!
  • They don’t go the extra mile!
  • They don’t care!
  • They don’t do a good job!
  • They are ruining my life!

Does any of that sound familiar?

If you have been in practice for more than a year, you have had at least some staff challenges if not a full melt down!

We have doctors ask us all the time. “How do I get my CAs on fire? I have heard of these legendary beings, or even worse, I have seen them, but why aren’t MY CAs rock stars?!”

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Moooving On Up with Chiropractic Marketing: How to Separate Yourself from the Herd

By Dr. Russ Rosen | Chiropractic issues , Chiropractic Strategies

Years ago, it was a safe assumption to bet that virtually all chiropractors “did” the same things. Nearly all new patients came from internal referrals, too.

My, how time changes things.

Today, you could probably visit ten different chiropractors and get ten WILDLY different experiences.

  • You may encounter a high volume doctor who sees one or two adjustments in a minute.
  • You might get the “Flying 7” (mobilize the neck left and right, three times down the thoracics, then roll the patient in left and right side postures)
  • You might even discover one of the many wonderful non-force or light-force techniques.
  • You could get a knee injection or end up on a traction table.
  • You could also find applied kinesiology or clinical neurology or neuro-emotional work.

The list goes on!

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Back in the Saddle Update from Dr. Rosen PLUS Should I talk about symptoms?

By Dr. Russ Rosen | Chiropractic Care , Chiropractic Strategies

Should we talk symptoms?

I often get asked this question by doctors who are considering coaching with me.

More often than not they sheepishly ask this question as CLEARLY they are not comfortable NOT talking symptoms but feel that if they are a true, “Vitalistic” or “Straight” or “Subluxation based” chiropractor they should not talk symptoms.

Or they are religious zealots telling me how it is not “Real chiropractic” if you talk about symptoms!

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