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Category Archives for "Communications"

My Physio Does the Same Thing as YOU!

By Dr. Russ Rosen | Chiropractic issues , Communications

Has a patient ever told you that your technique is the “same thing” as another type of doctor they see (like a physio)?

This happened to one of my wellness practice coaching clients recently. It was followed up by a challenge.

“Why should I keep seeing you if my insurance covers this other doctor doing the same thing AND including a massage?”

I asked this doctor about their response, which was both something I hear all the time and not very good.

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Chiropractor Business Coaching – What Good Does It Bring?

By Dr. Russ Rosen | Chiropractic Strategies , Communications

One of the things that I really enjoy about our profession is the reality that there are so many interesting and innovative ways to help our communities.

There is no “right way” to adjust someone.

There is no “right way” to run a practice.

There is no “right way” to change the lives of our patients.

Instead, we have amassed this community of passionate professionals who do whatever it takes to become the change that their neighbors need.

There is, however, one thing in common that virtually ALL highly successful doctors use in their toolbox: a personal coach.

Hear me out on this.

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How to Deal with Patients Who Tell You They Don’t Have the Money BEFORE the ROF

By Dr. Russ Rosen | Chiropractic Care , Chiropractic Strategies , Communications

In the past week, I have had a similar conversation with 3 of my chiropractic coaching clients so I thought I would write about it.

Part of our responsibility as practitioners is to be able to communicate clearly with our patients.

Today’s digital world can be dangerous for personal health because there is so much misinformation everywhere.

As a result of this misinformation, many patients come to us with expectations for the treatment’s length and cost. We talk a lot about chiropractor communication strategies and how to utilize them so that patients truly “get” what we do and want what we offer.
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An Interview With Dr. Phil Ricchiazzi

By Dr. Russ Rosen | Chiropractic Strategies , Communications

One of my strong suits as a chiropractor and coach is the ability to connect my linear left brain with my intuition or right brain and have miracles. Whether it is what I adjust, when I adjust, what not to adjust, what to say, or what not to say, I’ve been gifted with the ability to just “know” when it’s right.

Since 2000, I have helped many doctors strengthen their intuition and integrate both right and left brains so they move from “just a regular chiropractor” to “Kahuna status.”Continue reading

Experience what it is like to speak from your heart and BE YOURSELF!

By Dr. Russ Rosen | Chiropractic Strategies , Communications

Aloha Gang,

You will notice I start all of my emails and posts with “Aloha”
Here in Hawaii that actually means something very dear to us!

If you would like to experience the true “Aloha Spirit”…
If you would like to see how a person can truly speak from his heart and touch others…
If you want to see how a person can just be himself with pretenses…
If you would like to learn what it is like to BE YOURSELF vs. a Carbon Copy of what others think success looks like PLEASE WATCH THIS VIDEO!
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Do you Struggle getting patients to your WORKSHOPS?

By Dr. Russ Rosen | Chiropractic Care , Communications

Has this ever happened to you?

At the start of the day, you have 10 people scheduled into your workshop. You’re pumped about the opportunity to share the chiropractic message and are looking forward to providing boat loads of value. But…as the day goes on you can hear your CA on the phone taking call after call as your patients continue to come up with excuses about why they can’t make it to your workshop tonight. By the time the workshop comes around your delivering your talk to 2 people….arghhhh!

If this sounds familiar then know that you’re not alone. This scenario plays out in this form or very similar ones in chiropractic offices around the globe!Continue reading

Stroke Ammunition

By Dr. Russ Rosen | Chiropractic issues , Communications

I was going back and forth with Dr. Christopher Kent about info I could send to my docs about this whole stroke issue.

If you have not heard, it has blown up in California; I am sure there will be a ripple effect.

As far as I am concerned there is no one on the planet who knows more about this and who I trust more than Dr. Kent. Below is an email that he put together and we wanted to forward it to you.Continue reading

Can I still ask questions and be the authority? (Chiropractic Business Support)

By Dr. Russ Rosen | Chiropractic issues , Chiropractic Strategies , Communications

Do I lose my AUTHORITY when I ask SOCRATIC questions?

I had a doctor ask me the other day, “Russ, how can I be Socratic and ask questions and STILL be the AUTHORITY?”

I think we’ve all heard this before: “You need to be the authority with your patients and you need to TELL them what to do.”

Yet many of us have found that by just “telling our patients” we don’t get the results that we would hope for. And of course why would we? The fact is most people do NOT like to be told what to do.Continue reading

Making Health Screenings & Outside Talks Work for Your Chiropractic Business

By Dr. Russ Rosen | Chiropractic issues , Communications

We have all heard the quote, “Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime”.

Can we really do well with outside talks and screenings? In this day and age do they still work?

YES! Emphatically yes! But you need to know HOW to get in and HOW to do them.

I speak with docs all the time that first don’t know how to set them up and second don’t know what to do if they do set them up. How about you?
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