Category Archives for "Communications"

Better Questions Yield Better Results

By Dr. Russ Rosen | Chiropractic Care , Chiropractic issues , Chiropractic Strategies , Communications , Cornerstone

I want to introduce you to a concept that I think can dramatically improve your results with your patients, your practice as well as improving your own personal life!

I think this concept is so simple yet incredibly profound.

By now I believe we are all very familiar with the power of questions. All of our communications programs are based on LAASR or Listen, Acknowledge, ASK, Solution, Resolution.

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Are You a Rat? New patient marketing idea for 2020

By Dr. Russ Rosen | Chiropractic Strategies , Communications

Aloha gang! Dr. Russ Rosen here!
Here’s my question: are you a rat?

I was just having a conversation with a really great doctor Dr. Dave Basista and his wife Dr. Grace. We were talking about this special that they’re going to be doing $20.20 for visit one and visit two for the year 2020 and they’re doing it for the Chinese New Year’s. We took it a lot further and ended up with something really fantastic.

Take a few minutes to watch this video and see if this type of a campaign is right for you. I’ll walk you through all of the steps necessary to take this from a good idea to a good patient generator.

Click here to download the free flyer sample and two design options so that you can personalize them for your office! (see the video below to learn how to personalize them quickly)

How to Personalize This Flyer

Joe, our resident tech expert, is going to walk you through how to personalize this flyer for your own office. Take a look!

Communications is Key: An Interview with Dr. Lance Baye

By Dr. Russ Rosen | Chiropractic Care , Chiropractic Strategies , Communications

Dr. Lance Baye is one of THE great communicators in our industry. Considering the importance that we place on understanding our patients and speaking to them in a way that helps them value our services and say yes to health, I think this is a good use of your time.

By the way:
More than 90% of patients commit to care plans.
His patient visit average is 90 visits!

Let’s talk about damage and repair with Dr. Baye and better understand how this relates to what and how we talk with our patients. Learn more about the ways we help you better align yourself, your practice, and your patients to become the center of your community’s quest for optimal health!

Chiropractor Business Coaching – What Good Does It Bring?

By Dr. Russ Rosen | Chiropractic Strategies , Communications

One of the things that I really enjoy about our profession is the reality that there are so many interesting and innovative ways to help our communities.

There is no “right way” to adjust someone.

There is no “right way” to run a practice.

There is no “right way” to change the lives of our patients.

Instead, we have amassed this community of passionate professionals who do whatever it takes to become the change that their neighbors need.

There is, however, one thing in common that virtually ALL highly successful doctors use in their toolbox: a personal coach.

Hear me out on this.

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When Patients Want to Reduce Care

By Dr. Russ Rosen | Chiropractic Strategies , Communications

(9 minute video) Let's talk about what's really happening when someone says that they want to reduce their frequency of visits. There's something that you're missing and I want to show you how to close the gap.

In the video, I mention the strategy guide you need for your practice. Get it for free:

Have more questions? Got something to add? Use the comments below and join the conversation!

My Physio Does the Same Thing as YOU!

By Dr. Russ Rosen | Chiropractic issues , Communications

Has a patient ever told you that your technique is the “same thing” as another type of doctor they see (like a physio)?

This happened to one of my wellness practice coaching clients recently. It was followed up by a challenge.

“Why should I keep seeing you if my insurance covers this other doctor doing the same thing AND including a massage?”

I asked this doctor about their response, which was both something I hear all the time and not very good.

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How to Deal with Patients Who Tell You They Don’t Have the Money BEFORE the ROF

By Dr. Russ Rosen | Chiropractic Care , Chiropractic Strategies , Communications , Cornerstone

In the past week, I have had a similar conversation with 3 of my chiropractic coaching clients so I thought I would write about it.

Part of our responsibility as practitioners is to be able to communicate clearly with our patients.

Today’s digital world can be dangerous for personal health because there is so much misinformation everywhere.

As a result of this misinformation, many patients come to us with expectations for the treatment’s length and cost. We talk a lot about chiropractor communication strategies and how to utilize them so that patients truly “get” what we do and want what we offer.
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An Interview With Dr. Phil Ricchiazzi

By Dr. Russ Rosen | Chiropractic Strategies , Communications

One of my strong suits as a chiropractor and coach is the ability to connect my linear left brain with my intuition or right brain and have miracles. Whether it is what I adjust, when I adjust, what not to adjust, what to say, or what not to say, I’ve been gifted with the ability to just “know” when it’s right.

Since 2000, I have helped many doctors strengthen their intuition and integrate both right and left brains so they move from “just a regular chiropractor” to “Kahuna status.”Continue reading