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Category Archives for "Cornerstone"

What Questions Can You Ask to Get Even Better Results?

By Dr. Russ Rosen | Chiropractic Care , Chiropractic issues , Chiropractic Strategies , Communications , Cornerstone

I want to introduce you to a concept that I think can dramatically improve your results with your patients, your practice as well as improving your own personal life!

I think this concept is so simple yet incredibly profound.

By now I believe we are all very familiar with the power of questions. All of our communications programs are based on LAASR or Listen, Acknowledge, ASK, Solution, Resolution.

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How to not just get your staff on board but how to get them on FIRE!

By Dr. Russ Rosen | Chiropractic issues , Chiropractic Strategies , Cornerstone

There is not a week that goes by that I don’t get an email from a doctor complaining about their staff. It sounds something like this:

  • They don’t get what we do!
  • They don’t go the extra mile!
  • They don’t care!
  • They don’t do a good job!
  • They are ruining my life!

Does any of that sound familiar?

If you have been in practice for more than a year, you have had at least some staff challenges if not a full melt down!

We have doctors ask us all the time. “How do I get my CAs on fire? I have heard of these legendary beings, or even worse, I have seen them, but why aren’t MY CAs rock stars?!”

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Moooving On Up with Chiropractic Marketing: How to Separate Yourself from the Herd

By Dr. Russ Rosen | Chiropractic issues , Chiropractic Strategies , Cornerstone

Years ago, it was a safe assumption to bet that virtually all chiropractors “did” the same things. Nearly all new patients came from internal referrals, too.

My, how time changes things.

Today, you could probably visit ten different chiropractors and get ten WILDLY different experiences.

  • You may encounter a high volume doctor who sees one or two adjustments in a minute.
  • You might get the “Flying 7” (mobilize the neck left and right, three times down the thoracics, then roll the patient in left and right side postures)
  • You might even discover one of the many wonderful non-force or light-force techniques.
  • You could get a knee injection or end up on a traction table.
  • You could also find applied kinesiology or clinical neurology or neuro-emotional work.

The list goes on!

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How to Deal with Patients Who Tell You They Don’t Have the Money BEFORE the ROF

By Dr. Russ Rosen | Chiropractic Care , Chiropractic Strategies , Communications , Cornerstone

In the past week, I have had a similar conversation with 3 of my chiropractic coaching clients so I thought I would write about it.

Part of our responsibility as practitioners is to be able to communicate clearly with our patients.

Today’s digital world can be dangerous for personal health because there is so much misinformation everywhere.

As a result of this misinformation, many patients come to us with expectations for the treatment’s length and cost. We talk a lot about chiropractor communication strategies and how to utilize them so that patients truly “get” what we do and want what we offer.
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System to Sustain Practice Growth

By Dr. Russ Rosen | Chiropractic issues , Chiropractic Strategies , Cornerstone

The conventional wisdom out in the chiropractic business management world is that you can sustain a 20% increase in practice growth each year. If the practice grows faster than that you can expect the classic “roller coaster” in which you grow then crash and repeat… not a fun ride!

Although this is true you can take specific action steps to sustain your growth and not crash your practice. I have seen many of the offices I coach literally double their practices during a year’s time and continue tremendous growth without the roller coaster effect.

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How to FINALLY feel GOOD about DECREASING adjustment times

By Dr. Russ Rosen | Chiropractic issues , Chiropractic Strategies , Cornerstone

Have you ever wanted to see more people in less time but you were afraid your patients would leave?

Perhaps you’ve thought, “If I did spend less time per patient, they will think all I care about is the money!”

Or maybe you’ve asked yourself how it is that other doctors are able to see more people per hour and not only get great results but also have patients who happily stay, pay, and refer?

Seeing more patients in less time can be such a conundrum! We want to serve more people but we also want to make sure that were getting the best results we can.

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