One of my all time heroes, amazing communicators and Legends in our industry, Bill Esteb, and I had a very fun and interesting conversation that ended up being a really great blog. Do you ever have a really good chat with someone and think afterwards “Boy, I wish I had written that down!”? Well, I had that thought, but was fortunate that we DID write it all down!
We talked a lot about communication and just how important it really is in all aspects of practice building. In fact, it’s probably one of the most misunderstood and overlooked parts of a successful practice that few figure out on their own. I built The Optimal Health Chiropractic System with it as the “hub” of success, so that I could help docs nail their communication and grow their practices quickly and effectively.
Without further ado, I present my conversation with Bill Esteb as part of his “Chiropractic Practice Building” series. Take a look and let me know what you think!
A dynamic and passionate chiropractor, author, international coach, educator and speaker, Russ ran one of the most successful wellness practices in Maui Hawaii for 14 years. Dr. Rosen is best known for his “Patient Care” vs. “Patient Scare” Wellness Communication systems. He served as Lead Author and Director of Dr. Patrick Gentempo’s Creating Wellness Management System. Dr. Rosen is the proud recipient of CLA/CWA’s 2007 “Lifetime Achievement” award. Since 2001 Russ has helped hundreds of doctors thrive in a True Optimal Health model and is CEO of The Optimal Health Chiropractic System.
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