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Making Health Screenings & Outside Talks Work for Your Chiropractic Business

By Dr. Russ Rosen | Communications , Patient issues

We have all heard the quote, “Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime”.

Can we really do well with outside talks and screenings? In this day and age do they still work?

YES! Emphatically yes! But you need to know HOW to get in and HOW to do them.

I speak with docs all the time that first don’t know how to set them up and second don’t know what to do if they do set them up. How about you?
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Feeling versus Function (Improving Chiropractor Communication)

By Dr. Russ Rosen | Patient Care , Patient Strategies

As a chiropractor, it’s sometimes challenging to get our patients to understand what we REALLY offer. If they did, they’d want it, every single time. My chiropractic coaching experience has given me some clarity on the matter that I’d like to share with you.

So where’s the disconnect?

One of the great challenges I find is that most chiropractors never find out what the patient actually wants before we tell them how much care they need. Chiropractor communication as a root cause leads to all sorts of problems with your practice.

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In the Rust Room with Dr. Pat Gentempo (video about chiropractor communication)

By Dr. Russ Rosen | Patient Strategies

I’ve had the pleasure of knowing and working with Dr. Pat Gentempo for quite a while now. We got together to do his Rust Room video blog not too long ago – wanted to make sure that you had the opportunity to check it out. Just hit play and enjoy – it’s about half an hour in length but there’s some really cool things in here about chiropractor communication and helping patients “get” what we do!

Chiropractic Management Challenges: The One Year Mark for Patients

By Dr. Russ Rosen | Patient issues

I had a great conversation with one of my one on one chiropractic coaching clients and thought you might enjoy hearing about it. We were discussing chiropractic management challenges and he said,

“I have implemented the procedures and have no problem getting people to finish their first year of care… but at the end of the first year many of them think they are done. What am I missing?”

The good news is this doc is clearly doing something right. When we first started working together, they used to have a tough time getting patients to stay for 12 – 15 visits. Now, the vast majority are staying for an entire year of care.

Obviously, the bad news is too many of them think they are done with care at the end of their first year.

This is a common problem.

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Is your WHY big enough and does it really matter?

By Dr. Russ Rosen | Patient issues

We’ve all heard the phrase, “When the “Why” is big enough the “How” becomes easy.”

Dr. Angie and I always talk about “Headspace” and “Procedure”. Regardless of who we are coaching and what we are discussing what inevitably it comes down to making sure that our head is in the right place and that we have the right procedures or systems to accomplish our goals.

In this article, I want to address why the “WHY” is so important.

Think about the things that you need to do as a chiropractor or as a business person that might cause you stress or anxiety.

  • Speaking in front of a group
  • Asking patients for referrals
  • Going out and introducing yourself to people
  • Seeing somebody out in public who you know could benefit from your care but being afraid to open a conversation
  • …and the list goes on.

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What to do with Patients Who Just Want a Few Visits to Get Out of Pain

By Dr. Russ Rosen | Patient issues , Patient Strategies

I had a great conversation yesterday with a doctor in New Zealand and his three associates. One of the associates asked me this question that Angie and I hear all the time. She said, “I had a patient come in earlier this morning who said that they just want to get cracked a couple of times to get their neck feeling better.”

She asked me how I recommended handling these types of patients.

Has that ever happened to you?

In essence have you ever had patients tell you they just want to get out of pain as soon as possible and spend the least amount of money?

Of course the answer is yes.

I want you to realize that that is exactly what you want too! In all things we want to spend the least amount of money and get the biggest bang for our buck.

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Capitalizing on the Limited Scope of Other Chiropractors Near You

By Dr. Russ Rosen | Patient Care , Patient issues

I just had one of my coaching clients send me this email today.

“I had a new pt today from my talk. He’s a big guy, poor lifestyle in his early 30s. He told me he is afraid (brought to tears) he is not going to be around for his 9 week old son, in fact he wakes up everyday scared. He was there because of what I said at the talk at his office and he was crying out for help. It brought tears to me also. This guy gets the whole story and big picture and seems very motivated!

My dilemma is that he has been under chiro care for neck and back type symptoms which have cleared up, but his chiropractor never talked about the importance of clearing up the nerve interference and subluxations and made no mention of how important it is for this guy to live a reasonable lifestyle.  Again he was at the talk I gave the other day and of course I talked about how important the nervous system is and living a reasonable lifestyle and that’s why he came to see me. So his neck and back are feeling better however I tried to hint that his function will take longer. I would recommend more care not less, haven’t seen x-rays yet but scans especially HRV is not good. 

I suppose what I want to ask you, in a long winded way, is, is there anything different you would say or do, or really highlight? He told me he can be impatient and if things don’t happen quickly he moves on. This is a long term project in my view, I’m scared of what will happen to him if he doesn’t commit. He needs to understand the changes he wants to notice are ones that will probably take some time and a bit of patience will be needed.”

Have you ever run into this?

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