Dive Deep Into Subluxation

This is the BIGGEST Blind Spot in the ENTIRE Profession!

This program carries a unique claim among our chiropractic business coaching materials: the Russ Rosen Jaw Dropping Guarantee!

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The cold, hard truth is this: nearly 9 out of 10 chiropractors don't know that they don't know this incredibly important concept that ABSOLUTELY redefines how you think about the work you do for a living. If your jaw isn't on the floor by the time you're done with this program, we'll hand you back every penny you paid.

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Aloha Gang - Dr. Russ Rosen here.

Let's get this out of the way right now: subluxation is NOT a bone out of place.

You may have heard that "subluxation is global, not local" - but what does that mean?
Seriously! What DOES that mean?

On the same note, what is an adjustment? It is NOT cracking someone's neck or back.

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Dr. Angie Meyer and I ask these simple questions when we start coaching doctors:

1. What is a subluxation and why does it occur?

2. How do you measure subluxation?

3. What is an adjustment?

4. How do you know if the adjustment worked or not?

5. Is it even important that we really understand what it is?

We'll answer question #5 right now: AB-SO-LUTELY IT IS.

100% of dentists can give you a pretty good definition of a cavity.

They can help you (their patient) understand what it is. 

They can measure it and they can show you that it is there. 

They can show that they fixed the cavity and they know if the fix worked.

So we really do think it is critical that we as chiropractors really understand:

•what a subluxation is

•how we measure subluxation

•what an adjustment is

•how we know if the adjustment worked or not

The challenge is the subluxation is not a thing like a cavity. It is something quite different. 

We think of this like the Achilles Heel of Chiropractic.