Together, we can grow your practice to exceed your goals.

Discover a new way to help your community and grow reliably: the Optimal Health Chiropractic System
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The outdated chiropractic model is dying.

Many people associate chiropractors with addressing a specific issue, like a back injury or whiplash, but we all know that insurance is vanishing. Our profession used to be all about health, but our patients only associate us with resolving pain. We know we can help them get healthy, stay healthy, and have the best life possible - but how do we close the GAP and educate them?
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Insurance is not going to get any better. Ever!

The days of finding new patients lined up around the block with insurance cards in hand, ready to be billed, are quickly going away. Many practices have seen extreme drop-offs in insurance-based services - how do you successfully move away from insurance and keep your practice growing?
Since starting to coach with Russ, our office has had the best year ever! Our per visit average for collections has doubled and all of our patients are on the same fee schedule. The time we were spending on new patient exams, reports, and re-exams has literally cut in half due to the streamlined communication skills we have attained. We plan on breaking even more records and seeing even more miracles. Thanks again Russ for all that you do.

Andre J. Camelli, D.C.

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Chiropractic Business Support
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Attracting loyal patients has gotten much more difficult.

There are so many different ways to reach potential patients - but which ones actually work? How do you get their attention? It has been our drive and motivation for the past few years to coin a new term; one that our entire profession can embody and make your own: the Optimal Health Chiropractic System. When your patients truly GET WHAT YOU do the odds are they will want what you offer. But you must bridge that GAP!
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Many docs fail to plan effectively.

Odds are, you get caught up in the day-to-day activities of operating your practice, but the lack of a strong business plan for growth is a mistake that can cost you everything. You need to know your goals and how you're going to achieve them.
What I love most about his coaching is his ability to get to the source of the problem. Russ has a unique ability to find your weaker points and is quick to come up with strategies to make change.

Angus Pyke, DC

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