Dr. Russ Rosen is on a mission to transform the face of Natural Health care—from simply masking symptoms to cultivating lifelong Optimal Health. As founder and CEO of The Optimal Health Coaching System, he has, since 2000, refined a “Care vs. Scare” model that empowers chiropractors to guide patients toward true, sustainable optimal health and wellness.

With over 31,000 one-on-one coaching sessions and more than 60 international speaking engagements, Dr. Rosen teaches Natural Health care providers how to build rock-solid certainty, master the Neuroscience of Communication, and ask the right questions—in the right order—so patients truly understand their value and follow through with care.

His groundbreaking work earned him the prestigious Lifetime Achievement Award in 2007 from Dr. Patrick Gentempo, CWA, and CLA. Most recently, he was named one of the top 20 most influential chiropractors in the world by the UAC, recognizing the global impact of his work.

If you're a Natural Health care provider looking to build a highly profitable, purpose-driven practice—without exhausting marketing gimmicks—Dr. Rosen will show you how to attract, convert, and retain patients effortlessly.

Driven by a deep love for the healing art, Dr. Rosen continues to elevate the profession—proving that when care replaces fear, both patients and practices thrive.